free shipping this Week On order over $50
free shipping this Week On order over $50

About Us

Our Story

Cuff It Co. was created in 2020 by best friends Jamal and Omar. Growing up in underprivileged communities, Jamal and Omar found it extremely difficult to show any emotion as it was perceived as a sign of weakness. 

We held our emotions, accomplishments and dreams inside our head all our life. That's not what life should be about.

  • You deserve to express your story with the people you care about.
  • You deserve to share what’s important and meaningful to you.
  • Expressing yourself is not a sign a weakness. It’s a sign of strength. 

Our Mission

We are determined to help individuals, express who they really are, help individuals express their story, their motivation, their wisdom and their PURPOSE with the world.